Have you ever needed a dress for a special occasion and you didn’t think you’d ever wear it again?

I experienced this when I was very pregnant with my second child. It was a month before my due date, and I was invited to black tie affair. I knew no one with an appropriate maternity dress I could borrow. I was saved when I learned about a woman who had a home business renting out maternity clothes, primarily fancy dresses. When I looked for her with my third pregnancy she was out of business.

Fast forward twenty-four years. With the help of the Internet, a company has taken a very similar business idea and turned it into what seems to be a successful business called Rent the Runway. Their website boils the process down into four steps: Find it, rent it, wear it, return it. That simple.

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